Digital Marketing or Traditional Marketing?Benefits of Digital Marketing over Traditional MarketingWhen running a business, marketing is one of the aspects that you can never overlook. Choosing the right tool through which you will be able to reach your target market is a major aspect that will determine if the marketing will be of benefit to your business. Traditional marketing is the use of platforms such as televisions, newspapers, radios, or even billboards to market your business. Digital marketing, on the other hand, involves the use of social media platforms like Facebook, twitter, and Instagram, business network sites such as LinkedIn, email marketing, Pop-ups, blog posts, among others. The following are the benefits of using digital platforms of advertising over the use of traditional methods:
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