Factors that Hinder the Implementation of a Marketing Plan

Marketing Plans are Important to Ogden Business

Once a marketing plan has been laid out there are several problems that may arise that will hinder the implementation of the marketing plan. Some of these are:
  • Rewarding systems: Once the sales have been achieved, the people who are rewarded are the salespersons while the people that came up with the marketing plan are not rewarded. As a result, the team may not be as committed as they were in the making of the next marketing plan.
  • Opportunity cost: People who are involved in making the marketing plans are looked down upon by some top managers who feel that the time they are spending in making the plans can be used for other purposes.
  • Politicizing of the marketing plan: When the marketing plan is made, it will be used to establish the amount of money that each department will require in running their affairs of all the marketing departments. At times the allocation will be politicized leading to an unfair allocation of resources which will hinder the implementation of the marketing plan.
  • Lack of managerial support: the top management may be unwilling to support the people concerned with the implementation of the marketing plan and this may derail its progress.
  • Poor rewarding systems: the management may choose to reward the efforts made in the marketing plan based on short-term results instead of looking at the long-term results.
  • Lack of clear lines of communication between the management and the people tasked with the responsibility of implementing the marketing plans.
Problems will also arise if the management is not taken through a training that will help them to comprehend the concepts and the tools that will facilitate the implementation of the marketing plan. If they are left out, they may not fully support a plan they do not fully comprehend.

 

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BAM SEO Ogden

435-222-5388
367 20th Street Suite E Unit 1
Ogden, UT 84401
Bam SEO Ogden
435-222-5388
367 20th Street Suite E Unit 1 Ogden UT 84401

1001 S Main Street Suite # 6894
Kalispell, MT 59901