Advertising
• Analysis of online and offline advertising opportunities
• Contract negotiation and ad placement
• Campaign development and design direction
• Analysis and measurement of campaign effectiveness
Collateral & Product Marketing
• Development of collateral (content and design)
• Strategy and development of case studies and white papers
• Creation of sales tools and product overview slide decks
E-mail Marketing
• E-mail program development and strategy
• E-mail software selection and implementation
• Individual campaign strategy, content, graphic design and preparation
• List acquisition/database preparation
• Campaign testing, sending and reporting
• ROI analysis for increased response/engagement
Event Marketing
• Event analysis and contract negotiation
• Event planning and strategy, including budgeting
• Booth and signage development
• Recommendations for give-aways or onsite contests
• Shipping and logistics
• Pre-show marketing campaign development
• On-site management of contract labor for set-up and tear-down
• Personnel training
• Post event evaluation and follow-up marketing
Media Relations & Publicity
• Media strategy development
• Press kit development (backgrounders, etc.)
• Press release creation
• Article development
• Media contacting and pitching
• Media training for artists and executives
• Radio Promotion
Online & Website
• Website strategy and site layout
• Content development
• Web development
• Ongoing site maintenance